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Dr. Kenneth Clow, the ULM Biedenharn
Endowed Chair in Business, and Dana-Nicoleta Lascu of the University of
Richmond recently collaborated on a 15-chapter textbook designed for
introductory courses in marketing. “Essentials of Marketing, 5th Edition” was
published by Textbook Media and features international examples and
illustrations as well as business-to-business concepts. Clow has created a blog
to accompany the textbook that allows instructors using the text to keep up
with recent events in the area of marketing. In addition to the “Essentials of
Marketing” textbook, Clow has published books in advertising, marketing
research, sports marketing and services marketing. He also has published more
than 200 articles in academic journals and conference proceedings.
Michael Deschamp, a 2013 graduate
of ULM, has published “One Egg or Two,” a collection of short stories that
explores family, friendship and tragedy through a host of characters. The
series ends on the streets of New Orleans where characters help to explain the
mysterious death of a popular hairdresser.
Deschamp’s first novel, “An Education through Letters: A Memoir of My First Grade Teacher Mrs. Jacobson,” was published in 2006 and follows 15 years of
correspondence between a young boy and his first grade teacher.
Deschamp earned a Master of Arts in
English from ULM, and holds several degrees in liberal arts, philosophy,
English and creative writing. He has also taught English for more than 25 years
at both the high school and collegiate level.
Both of Deschamp’s novels can be found on Amazon.com.
Louisiana Book News is written by
Cheré Coen, the author of “Forest Hill, Louisiana: A Bloom
Town History,” “Haunted Lafayette, Louisiana” and “ExploringCajun Country: A
Historic Guide to Acadiana” and co-author of “Magic’s in the Bag: Creating Spellbinding
Gris Gris Bags and Sachets.” Write her at cherecoen@gmail.com.
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